The New Year is the perfect time to set your marketing strategy on the right course. Just like consumer preferences, marketing trends evolve over time and should be adjusted each year to help you win more business.
Here are a few tips to guide your marketing for 2022 and give it the best chance for a strong start.
1. Recount Your Previous Successes and Opportunities
Before you dive elbows-deep into a new marketing strategy, take a few moments to look back over the past year.
● What did you invest in?
● What worked well and what fell short of expectations?
● What did your budget look like?
● Did your business grow? If so, do you need to hire more people for your marketing team?
● Did a particular channel stand out, like social media or email?
● What did your competitors do that made you green with envy?
Starting your marketing refresh now means you have the benefit of hindsight of the last year. Use it as a learning opportunity to make 2022 the best year yet.
2. Go Deep, Not Wide
When you’re just getting started with a marketing strategy, many businesses throw all types of pasta at the wall to see what sticks. The problem, though, is that you’re left with too few resources for each type of “pasta” that you can’t invest the amount you need to maximize each one’s potential.
A better approach is to pick a select few priorities and go deep. Less is more in marketing. Cut the rest of the noise so that you can get the richest flavors without watering down the results.
3. Set Measurable Goals
Goal setting is a key theme of the new year. But don’t get so lost in creating goals that you forget to set quality goals. Marketing goals should be measurable — so that you can see exactly how you’re moving the needle.
For example, let’s say your goal is to get one new customer a day. You can easily compare the number of new customers to the day of the month and see if you’re hitting the mark.
If you’re hitting your goals fairly consistently, then you’ll know your marketing is working. And if you’re not, you can gut check your tactics and make adjustments to get better results.
4. Invest in Customer Experience
Marketing isn’t just posting on social media and sending emails. Rather, it’s about how people experience your company as a whole. It’s the feelings you give them and the image you present. That’s why customer experience is going to be huge in 2022.
Investing in the customer experience allows the rest of your marketing to do its job much more easily. When customers start recognizing and trusting your brand, and you’ve made it easy to do business with you, then things like social media and email marketing will work more effectively.
It’s time for a marketing refresh. Use these tips to make 2022 work for you!