In today’s fast-moving market, standing still is no longer an option. For Australian businesses, both small and medium-sized ones, staying ahead means doing more than just keeping up. It means thinking differently, acting decisively, and finding more innovative ways to operate. That’s where innovation comes in. It’s not always about launching a world-first product or…
Running a small business means juggling a thousand moving parts: sales, admin, customer service, and marketing. With so much to do, it’s easy to get stuck in the grind and lose sight of long-term direction. But here’s the thing: the businesses that grow and thrive aren’t just working hard; they’re thinking smart. That’s where strategic…
Innovation doesn’t happen in isolation. For small businesses, collaborative thinking is one of the most effective ways to generate fresh ideas and improve operations. Whether solving a customer service challenge or developing a new product offering, collaboration helps bring different viewpoints together to shape better outcomes. While collaboration is often associated with big teams and…
As an entrepreneur, your schedule includes moving parts: sales, service delivery, team check-ins, admin, and client communications. But what often gets sidelined? Financial planning. You know it’s essential. You understand that budgets, cash flow forecasts, and long-term strategies are crucial. The problem isn’t knowledge, it’s time. This article unpacks how entrepreneurs can make space for…
For many small businesses, growth doesn’t always mean doing more of the same; it often means stepping into new markets. Whether you’re eyeing a different region or a new customer segment or even crossing borders, expanding your reach can unlock valuable opportunities for revenue, brand recognition, and long-term stability. But expansion isn’t something to rush….
In today’s fast-paced, customer-driven market, successful Australian small businesses don’t just respond to customer needs; they anticipate them. One of the most valuable tools in your business toolkit is customer feedback. Customer feedback can shape smarter decisions, reduce costly missteps, and strengthen long-term client relationships when managed well. The good news? You don’t have to…
Customer complaints are often seen as setbacks, but for forward-thinking Australian businesses, they present an opportunity to strengthen relationships, refine offerings, and stand out in competitive markets. Businesses that handle complaints effectively can build stronger customer trust and loyalty, leading to long-term success. This article explores how to turn customer complaints into opportunities and how…
In today’s digital world, customers expect personalised experiences that cater to their preferences, needs, and past interactions. Businesses that embrace personalisation build stronger relationships and see higher retention rates, increased engagement, and greater brand loyalty. Research shows that 80% of consumers prefer buying from a brand that provides personalised experiences. For Australian businesses, delivering a…
Did you know that upselling can increase revenue by 10-30% on average? Moreover, existing customers are far more likely to buy again than new customers, making upselling a powerful and cost-effective strategy for business growth. For Australian entrepreneurs, upselling is one of the most cost-effective ways to boost sales and enhance customer value. When done…
For small businesses, strong customer relationships are key to long-term success. Managing these relationships effectively requires the right tools and processes, which is where Customer Relationship Management (CRM) systems play a crucial role. However, maintaining an organised and efficient CRM can be time-consuming, especially for businesses juggling multiple priorities. Why CRM Systems are Essential for…
For small businesses, customer experience is more than just a buzzword; it’s the foundation of long-term success. Research shows that 86% of consumers are willing to pay more for a great customer experience, and businesses that prioritise customers see stronger brand loyalty and increased revenue. A customer-first culture isn’t built overnight. It requires a mindset…
Every small business thrives on customer satisfaction, but how do you truly know what your customers think? Customer feedback is about using insights to refine services, enhance customer experience, and drive business growth. In 2025, surveys remain one of the most effective tools for gaining customer insights. However, how you design, distribute, and analyse them…
At Virtual Coworker, we’ve always believed in the power of exceptional virtual assistant outsourcing and business consulting solutions. Our commitment goes beyond delivering services; it’s about empowering our partners with unmatched professionalism and support. Today, we’re thrilled to announce a milestone that reflects this commitment – Virtual Coworker has been honored by The Manifest as Los Angeles’…
In recent years, the recruitment landscape has witnessed a significant transformation with the introduction and rise of social media networks. Recruiters are now harnessing the information available on platforms like LinkedIn, Facebook, and Twitter to identify and connect with potential candidates. The surge in popularity of these social and professional networks has provided an extensive…
A business is only as great as its employees who continually go above and beyond to deliver. In today’s market, the surest indicator of success is a company’s ability to attract and retain the best professionals in their respective fields. Expectations from candidates are now higher than ever, so hiring teams are being forced to…
The outsourcing industry in the Philippines has witnessed remarkable growth in recent years, positioning itself as a top location for businesses seeking cost-effective solutions to talent shortages without having to compromise on quality. The key factors driving this rapid growth include; the focus on developing a highly skilled and dynamic workforce, investment in critical infrastructure,…
Running a small business can often feel like a whirlwind of chaos. As a small business owner, you find yourself juggling a multitude of tasks, from managing clients and projects to handling administrative work and everything in between. It’s easy to get overwhelmed and lose sight of what truly matters: growing your business. That’s where…
Picture this: you’re working on growing your business and tackling your to-do list like a boss, but you’re starting to feel like you’re drowning in all the administrative tasks. That’s where a remote virtual assistant comes in! They’re like a superhero for your business, swooping in to save the day and helping you boost productivity…
Running a small business can be a wild ride! As a small business owner, you’re often spinning plates, juggling tasks left and right, and wearing more hats than you ever thought possible. It’s exhilarating, sure, but let’s face it – it can also be pretty exhausting. That’s where a virtual assistant comes in! By hiring…
As a business owner, finding the right talent for your organization can be a challenge. From recruitment to training, the process can be time-consuming and expensive. This is where outsourcing can come in handy. Outsourcing staffing is the process of hiring a third-party company to handle your staffing needs, like Virtual Coworker. By doing so,…
Managing a virtual assistant based in another country takes a different approach than a team member who is only a desk away. You don’t have the advantage of in-person communication, so you’ll need to find other ways to stay connected, communicate clearly, and ensure that your VA has everything they need to succeed. Let’s explore…
In today’s job market, it’s not enough for recruiters to simply post job openings and wait for candidates to apply. They need to be actively involved in the recruiting process, which includes honing their interviewing skills. Recruiters need to know how to assess candidate profiles before and during each interview. By asking the right questions…
Successful businesses know how important it is to keep up with the latest recruitment trends. The candidate marketplace is constantly evolving and employers have been forced to adopt new recruitment and retention strategies. By understanding the latest trends and improving outdated processes, employers are able to attract and retain top talent in an increasingly competitive…
Engaged employees are a company’s greatest asset. Engagement is a surefire sign that employees are productive, enjoy their work, and care about their co-workers and customers. Most importantly, studies show that highly engaged employees are less likely to quit, which allows you to hold onto top talent. If improving employee engagement is on your radar,…
Can you imagine if the COVID pandemic had happened 20 years ago? Working from home simply wouldn’t have been an option for many people, given the technology at that time. Evolving workplace technologies allow us to continue building the future of work and keep business moving forward. In today’s landscape, this means focusing on tools…
The hiring struggle is real. Despite big job growth earlier in 2022, many businesses are still struggling to fill key positions. In fact, 60% of small businesses say they can’t find enough workers. Is it time to leave the hiring to the experts? Here are five reasons why now is the perfect time to outsource…
There’s an age-old argument about the value of investing in employees’ professional development. A CFO asked what happens if the company pays to develop their people and those employees decide to leave. To which the CEO replied: “What happens if we don’t, and they stay?” Simply put, a company is only as strong and successful…
Hiring a new employee is a lot like matchmaking — you want someone who doesn’t just fit the job description but also meshes well with your team and company ecosystem. How do you know when you’ve found “the one”? It starts with knowing how to accurately assess a candidate’s profile. Here’s how to approach candidate…
For many organizations, upskilling is no longer an afterthought. Since the start of the pandemic, it’s become a very necessary part of a company’s ability to adapt. By investing in your employees’ skills and knowledge, companies can grow stronger from within and adjust to changing conditions. And if virtual employees are part of your team,…
The New Year is the perfect time to set your marketing strategy on the right course. Just like consumer preferences, marketing trends evolve over time and should be adjusted each year to help you win more business. Here are a few tips to guide your marketing for 2022 and give it the best chance for…
As you’re treating your in-house staff to holiday parties, gifts, and bonuses, remember to celebrate the people who keep your business running remotely. Your virtual staff should be included in your end-of-year celebrations, even if they can’t be there in person. Here’s your top 10 gift guide for virtual staff in the Philippines, chock full…
Time is the most precious asset for any business owner. Sure, we all have 24 hours in a day, but those hours look and function differently when you’re running the show and don’t have a full team of helpers behind you. The secret sauce to business growth isn’t having more time. It’s making the most…
Remote work continues to hold the attention of companies across the world. Rather than seeing it as a temporary solution in a global crisis, it’s become the preferred method of recruiting and hiring employees for the long term. Now that more companies are starting to embrace a remote-first mindset, it’s time to get your processes…
Employee engagement is everything when it comes to retention and productivity. When employees feel connected to the workplace and their teams, they also feel more dedicated to their role. This is true whether you have on-site staff or remote workers (or a combination!). But oftentimes, it can be challenging to help remote employees bridge the…
If you’ve only ever functioned as a solopreneur, bringing on a Virtual Assistant for the first time can be a scary process. How will you know they love and care about your business as much as you do? Handing over a piece of your business can feel daunting at first, but it’s also the only…
We all have the same number of hours in a day. But one person’s day can look vastly different from another’s depending on how they manage their time. We don’t always have a choice in how we spend our time. But there are other times when a few simple tweaks to the workday can free…
The hybrid workplace is here to stay. Even as offices across the country are reopening, many companies have announced they intend to maintain remote work protocols, at least in part. As pandemic conditions ease, companies that are ready to transition workers to a hybrid environment face new challenges. This “new normal” requires companies to create…
If sales and marketing are the lifeblood of any organization, then IT should be considered the beating heart of the business. It enables all other parts of your business to thrive. Everything from sales to accounting to operations depends on the technology, security, and interconnectedness that IT brings to the table. And in many cases,…
The work-from-home movement was headed our way long before 2020 forced companies to rethink the workplace. Now, it has reshaped the future of our global workforce. Recent reports have found that a large majority – as much as 91% – of those who are currently working from home due to the pandemic wish to continue…
Virtual collaboration has been a common theme in the workplace over the last year. At the beginning of the pandemic, finding ways to work and stay connected remotely was a matter of keeping your head above water. Now that the “new-ness” has had some time to wear off, companies can take a step back and…
Did your 2020 marketing strategy get tossed out the window? You’re in good company: no one was prepared for the effects of a global pandemic. Many companies scrambled to pivot their offerings, adjust their messaging, and stay connected with their customers in every possible way. Through all the noise, a number of interesting marketing trends…
When the coronavirus pandemic first hit, companies had to quickly shift priorities from “business as usual” to “keeping business going.” Sending workers home and learning how to work virtually stole the spotlight for many weeks. Fast forward several months, and teams are still largely working virtually. Now that the dust has settled, companies can move…
When you’re hiring a new team member, meeting them in person is a big part of the process. You’re not just looking for skill, but also for organizational fit, personality, and the energy a person brings to a role. During the pandemic, video interviews have taken over. With no end to COVID insight, HRs are…
The global pandemic might not be a bona fide apocalypse. But with supply chain disruptions, employment uncertainty, and business operations turned on their heads, the future for many businesses is still unpredictable. It’s become more important than ever to capitalize on every opportunity. One surefire way to do this is through blogging. Blogs help to…
Outsourcing has long been the secret ingredient of successful startups, entrepreneurs, and companies who want to maximize their resources and output. And now, with virtual assistant networks like Virtual Coworker, it’s easier than ever for anyone to make outsourcing a competitive advantage. Now for the million-dollar question: What do I outsource? When you have a…
Whether you offer digital marketing services, run a growing consultancy firm, or sell swords for the Battle of Winterfell (cue Game of Thrones music), no business can survive without paying customers. Your quest, should you choose to accept it, is to connect with people who are already searching for what you offer. Once engaged, you’ll…
Just like hiring a local-based employee for a position, conducting a virtual assistant interview should be non-negotiable. The interview is your chance to learn what makes a candidate stand out and whether they’ll be a good fit for your organization. This is also your opportunity to administer mini-test activities that will evaluate their ability to…
Whether you’re new to remote work or you’ve been a work-at-home superstar for years, adding kids to the mix is a whole different ball game. Productivity has been turned on its head as parents try to strike a balance between work and home life. And while you want to enjoy having the family together under…
The way we interact with coworkers, family, and friends has forever changed. Interesting times with the current situation around the world. Many companies are having to adapt and make the decision to move their staff from office space to working remotely. Some companies already have structures in place for this but most do not. Working…
Virtual assistants truly are the unsung heroes of today’s workforce. CEOs and entrepreneurs credit their virtual coworkers as the best way to scale and grow their companies quickly and effectively, especially as operations become more complex and in-house resources are maxed out. Here’s why other businesses are using virtual assistants and what you can expect…
What are your pain points? What is preventing your business from moving forward? How do you navigate through the ocean of endless day-to-day tasks and still have time to focus on the big picture? These days, technical roadblocks and friction-filled processes are common obstacles for business owners. Everyone is always worried about the big picture…
Hiring a skilled and dedicated virtual assistant is the ultimate goal for management in all industries. Having someone reliable and dedicated oftentimes translates to enthusiasm which will evolve a role toward an employee’s strengths. This is a key attribute that many in the outsourcing industry not only hold in high regard, but it helps them…